Doritos Superbowl
Doritos Superbowl
Introducing… Flat Matthew, just in time for Super Bowl LV.
CONCEPTDORITOS SUPERBOWL TV
Matthew McConaughey, an Hollywood sensation known for everything but being 'flat,' will show just how mundane 2D life is — a problem only Doritos 3D Crunch will be able to solve.
Script by Pedro Furtado & Fabio Santoro
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Conception / Art Direction
SOCIAL
On TikTok, we created a Branded Effect to turn our community fully flat for them to literally step into #FlatMatthew’s shoes. On Snapchat, we made an AR experience allowing fans to place a Doritos 3D Crunch vending machine in their home and order a real bag of chips delivered to them. On game day, we also made a full Twitter campaign, turning Twitter flat.
