Liberty Mutual
Liberty Mutual
Turns out insurance companies really love research…
LIBERTY MUTUAL TV
Research shows people like ads with romance.
So, we brought to life everyone’s favorite swoon-worthy scene… just slightly reinvented.
CONCEPT-
Conception / Art Direction
LIBERTY MUTUAL RADIO
People don’t like when ads interrupt their music.
So, we created the first-ever optional radio ad using 3D audio.
Music listeners were presented with a choice to hear a Liberty Mutual ad in their left earphone or continue listening to music in their right.
The music in the right earphone, however, featured a song about the great insurance savings the listener was currently missing out on.
Radio Mercury Award Winner